In 2026, digital sports benefits from both policy tailwinds and market demand. SPORTS ANT leverages immersive experiences and sports socialization to reshape v…
In 2026, digital sports is benefiting from both policy support and market demand. China VR large space industry is projected to exceed 180 billion RMB, and the national 15th Five Year Sports Plan explicitly supports smart sports scenarios and new intelligent sports equipment. Riding this wave, SPORTS ANT relies on a dual core model of immersive experience plus sports socialization to innovate the profitability of traditional trendy play venues, delivering a standardized, fast to deploy and consistently profitable solution.
The VR large space sector has moved past the concept stage and entered a golden period of scalable replication. Offline LBE (location based entertainment) large space projects and chain venues keep growing, the industrial chain is maturing, and immersive formats are listed as a key supported area. SPORTS ANT self developed hit attractions such as VR large space, multiplayer battle and time space riding, supporting 2 4 player team competition with 20 30 minute sessions and an accessible price point of 58 88 RMB — a core traffic driving and retention format for trendy play venues.
Young consumers, led by Gen Z, now dominate trendy play spending, shifting focus toward emotional value and social experience. Over 90% of young people are willing to pay for quality experiences, and China trendy play market reached 87.8 billion RMB in 2025, set to break 100 billion in 2026. SPORTS ANT precisely matches young consumer demand with photo worthy scenes such as light tunnels and MVP podiums, paired with national leaderboards and multiplayer PK modes that deliver a competitive, socially shareable experience.
To address the pain points of traditional arcades — one off visits, low repurchase and expensive customer acquisition — SPORTS ANT has built a complete social referral loop. Venues include team tournaments, auto generated posters and AI highlight capture, producing short videos shareable to Douyin and Xiaohongshu for free local exposure. Data shows each high quality user brings an average of 3.2 new customers, sharply reducing promotion cost and sustaining foot traffic.
The brand adapts to all site types — from small trendy play shops in malls to large urban sports and culture centers. SPORTS ANT provides R&D and manufacturing, full venue delivery and end to end operational support, covering site survey, circulation planning, equipment matching and launch operations.
With the billion dollar VR opportunity, policy support and surging young consumer power, partnering with SPORTS ANT lets you capture the digital sports dividend and turn industry trends into sustained revenue growth.