Ticket pricing and memberships for digital sports halls

An English summary of the 2026 pricing guide: four revenue lines, ticket price bands, stored value discount limits, team building rates, sales per sqm and repu…

A digital sports hall earns from four lines at once, and ticket price is only the first of them. The full 2026 article sets out pricing, membership design and repeat visits; this page summarises its structure and ranges.

Key points

Revenue reference: tickets 35 45 percent, memberships and cards 20 30 percent, team building and events 15 25 percent, secondary spend 10 15 percent.
For a 500 1,000 sqm mall venue, weekday tickets commonly sit at RMB 68 128 and weekend tickets at RMB 98 168; weekdays should not drop below 60 percent of the weekend price.
Prices are anchored on cost per visit, competitors within 3 km and what a family expects to spend on a weekend outing, commonly RMB 200 400.
Stored value discounts should stay within 15 percent off with 30 percent off as the floor, because group buy platforms already take 5 15 percent commission.
A half day buyout of 2 3 hours for 30 80 people is commonly quoted at RMB 1,500 6,000, or RMB 200 400 per person with catering.
Health metrics: membership above 35 percent of monthly revenue, 90 day repurchase above 25 percent, stored value redemption above 40 percent.
Sales per sqm is monthly revenue divided by floor area: RMB 300 600 is average, 600 1,200 good and above 1,200 strong.

How tickets should be structured

The article warns against opening with prices such as RMB 9.9, because they fix the anchor in customers’ minds; coupons or extra credits are suggested instead. Weekday discounts work better as time window vouchers, for example entry between 10:00 and 16:00, than as a permanent lower price. A ticket plus play credits is preferred: the ticket covers experience and dwell time, the credits cover high value items and secondary spend.

Where repeat visits come from

Repurchase comes from mechanisms rather than new equipment: registering visitors at the gate, publishing weekly leaderboards, issuing a voucher valid for seven days, running separate family, student and company groups, and fixing a monthly member day. Events run weekly, monthly, quarterly and for corporate groups, and participants are collected into the member base; one active community of around 200 people is said to bring steadier repeat visits than a large advertising spend.

The full 2026 guide is published in Chinese; contact SPORTS ANT if you need it explained for your project.