Families in digital sports halls: spend and annual cards

An English summary of the 2026 family playbook: spend per family, age based equipment, ticket and annual card design, peak and weekday operations, and safety c…

In a family visit the child decides whether to play but the parent decides whether to return, which makes families a steadier revenue base than young adults alone. The full 2026 article covers equipment, pricing, operations and safety; this page summarises its ranges.

Key points

Family customers are households built around children aged 3 12, usually one or two adults with one child, visiting at weekends, holidays and school breaks.
A visit commonly totals RMB 150 400, two to three times a single young visitor at RMB 60 150, and families stay 90 180 minutes.
Nearby settled families visit 6 20 times a year, against 3 6 visits for young adults.
Equipment is layered by age: interactive light and shadow and soft play for 3 6; shooting, archery, trampoline and rail theatre for 7 12; digital bowling, VR space and racing for teenagers and parents.
Tickets: single experience RMB 30 80, timed play RMB 68 128, a two adult one child package RMB 168 328, a ten visit card RMB 500 1,500, an annual family card RMB 1,500 3,000.
Area split: 15 25 percent for young children, 30 40 percent competition, 10 20 percent immersive and VR, 10 15 percent family play, 10 15 percent rest and dining, with 15 20 percent for circulation.
Investment reference: RMB 1.2 2.2 million for 300 500 sqm with an 18 30 month payback, and RMB 2.2 4.5 million for 500 1,000 sqm with 15 24 months.

Designing the annual card

An annual card fails when it is sold cheaply and used heavily. The article limits benefits rather than visits: entry stays unlimited while cinema, VR and tournaments are charged separately, peak slots need booking with a two hour cap, and off peak perks such as bringing a companion on weekday afternoons move cardholders into quiet hours.

Peaks, troughs and safety

Weekends are split into two hour booking slots, family packages lead the offer, birthday parties are scheduled two to three weeks ahead, and two to three guides are assigned per 100 150 visitors. Weekday afternoons go to older carers, kindergarten and school groups of 20 40 and early learning partners. Seating for 60 80 percent of peak families is advised, with visible age and height limits, full padding and published cleaning schedules.

The full 2026 guide is published in Chinese; contact SPORTS ANT if you need it explained for your project.