Tongling, Anhui · Wanda Trendy Play Center
Trendy play hall 1,376㎡ + physical competition 248㎡ + bumper cars 78㎡ + party rooms ×2
1,800㎡
Area
Tongling, Anhui
City
2024
Opened
Wanda Plaza store
Devices
Customer Pain Point
The 1,800㎡ mid-size store is the most mainstream — and the easiest to get wrong. Keeping guests with big attractions and packing in photo-friendly density are hard to reconcile. The client wanted high repeat visits from young adults but feared that over-dense equipment would hurt the experience.
SPORTS ANT Solution
SPORTS ANT calculated equipment density against the actual usable trendy-play area of 1,376㎡ (avoiding over-configuration), packed arcade + racing machines densely for photo yield, and pre-planned non-digital formats such as billiards and a haunted house at the drawing stage to fill waiting time — forming the mid-size-store benchmark configuration.
Operations Metrics
Config Highlights
Full-Chain Service Journey
First contact confirmed the 1,800㎡ mid-size store at Tongling Wanda; the client wanted high repeat visits from young adults.
Locked the young-adult positioning and the "high photo yield + high repeat" configuration direction.
On-site measurement confirmed the actual usable trendy-play area of about 1,376㎡; the rest was carved out by zoning.
Calculated equipment density against the main-zone area rather than gross area, avoiding over-configuration.
Concept plan: densely packed arcade + racing, with billiards / haunted house filling waiting time.
Detailed plan locked each zone's area and equipment count.
Floor-plan layout and renderings delivered.
Construction-drawing coordination; equipment pre-embedding ran in parallel with fit-out.
Equipment installed, integrated and accepted.
Arcade operation + marketing photo-yield training.
Designed team competitions and short-video check-in activities to drive repeat visits.
Warranty + follow-ups, software upgrades.
Real Deliverables
Actual delivered proposal / construction drawing / rendering file names
Concept Proposal
PDF · original file name
Design Report
original file name
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