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L1 · Attraction Layer

Attraction Layer — manufacturer & supplier

Area share 15-20% · Grab attention in 3 seconds — drives entry rate

L1 Attraction Layer · Whitepaper source

The Attraction Layer is the venue's "first-glance hook". Placed at street-facing, entry, or atrium positions — it decides in 3 seconds whether passers-by stop, watch, and get pulled in by companions. Strong visual impact, low barrier (30–60 sec per session), high photo-share rate.

SOLUTION · Device list for this layer

4 core devices

Mars Drift Bumper Car

Shopping MallCultural Tourism

Dynamic Trampoline

Shopping Mall

Cool Zone

Shopping Mall

Super Block

Shopping Mall

STEP 03 · Scenario Context — Scenario differences

How is Attraction Layer configured across scenarios?

The same layer uses completely different devices across scenarios. Below is the precise configuration of Attraction Layer across the whitepaper's 6 scenarios:

2 scenarios use this layer

Shopping MallScenario solution

Shopping Mall · L1 Attraction Layer

Typical area 800–3000㎡

Mars Drift Bumper CarDynamic TrampolineCool ZoneSuper Block
Cultural TourismScenario solution

Cultural Tourism · L1 Attraction Layer

Typical area 1,000–5,000㎡

Mars Drift Bumper Car

STEP 05 · Budget — What does this layer cost?

With Attraction Layer selected,
what’s the whole venue investment range?

We auto-selected the most typical Shopping Mall scenario and 800㎡ area. Drag the area slider to instantly get the investment range and recommended layer config.

💡 Investment estimate based on whitepaper 2025 market data. No sign-up, instant result.

How much will your venue cost?

3 questions to estimate investment range and payback (no sign-up, instant result)

📊 Result (Shopping Mall)

Total investment estimate
¥654,545 – ¥1,066,667
Investment breakdown
Equipment 45–60%¥654,545 – ¥1,066,667
Decoration & Theme 20–30%¥163,636 – ¥266,667
Installation 5–8%¥42,545 – ¥69,333
System & Ticketing 3–6%¥29,455 – ¥48,000
Startup Costs 5–8%¥42,545 – ¥69,333
Monthly operating cost ratio (reference)
LaborBy venue size and shift model
12–18%
RentVaries by city tier and location
15–25%
Energy & MaintenanceDevice power + daily upkeep & spares
3–6%
Estimated payback period
16–30 months
🔶 Consultant advice · Recommended layer config
Ops strategy: Loyalty points + off-peak scheduling
▸ Priority layers (budget first)
L1 Attraction LayerL2 Signature Experience LayerL3 Competitive Social LayerL4 Family LayerSystem Operations System
▸ Optional layers (add if budget allows)
L5 Arcade Layer

💡 Based on your Shopping Mall scenario and 800㎡ area, mapped against the whitepaper Chapter 5 product-structure model. Final config should be refined by a SPORTS ANT consultant on-site.

⚠️ This estimate is based on SPORTS ANT 2025 public market research. For reference only — not investment advice or a return guarantee. Actual results depend on city tier, foot traffic, rent negotiation, operations, and competition.

RELATED PROJECTS · Real cases

Real projects using Attraction Layer

Shanghai · Mar 20242,200 ㎡
Shanghai Premium Mall · Digital Sports Zone
28,000+
Monthly traffic
32%
Repeat rate
24 mo
Payback
Beijing · Jun 20241,500 ㎡
Beijing Core Mall · Family Digital Sports Center
21,000+
Monthly traffic
68%
Family share
22 mo
Payback
Hangzhou · Jul 20243,500 ㎡
Hangzhou Cultural Tourism · Immersive Digital Sports
45,000+
Peak monthly traffic
¥185
Avg. spend
30 mo
Payback

STEP 08 · COMMITMENT — What’s next?

Attraction Layer is just one of 5 layers.
Want to see how the other 4 layers are configured?

SPORTS ANT consultants will give you a complete 5-layer configuration + budget based on your scenario (mall / cultural tourism / sports park...) and area.

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