Korla, Xinjiang · Huiju City
Trendy play hall + billiards 140㎡ + live-action CS 266㎡ + bumper cars 107㎡ + threshing ground
1,720㎡
Area
Korla, Xinjiang
City
2025
Opened
Northwest regional store
Devices
Customer Pain Point
The Northwest county market needed a "family retention" format. The client worried that equipment alone could not keep guests or lift the average ticket, and that logistics and after-sales response would be slow in the Northwest.
SPORTS ANT Solution
SPORTS ANT used a three-piece retention set — 266㎡ live-action CS, 140㎡ billiards and 107㎡ bumper cars — taking up nearly 500㎡ to extend dwell time, plus a self-service water bar for secondary spend. The delivered 1:100 floor plan gave the Northwest remote delivery a construction-ready basis.
开业后平均停留时长 2.1 小时，自助水吧二消占比 18%，成为库尔勒周末家庭亲子首选目的地。
Operations Metrics
Config Highlights
Full-Chain Service Journey
First contact confirmed the 1,700㎡ Korla site; the client worried about the Northwest market and remote delivery.
Locked the family-retention positioning, using high-experience formats to extend dwell time.
Combined remote + on-site survey to confirm property conditions and logistics paths.
Modelled the contribution of CS / billiards / bumper cars to dwell time and average ticket.
Concept plan: CS + billiards + bumper cars three-piece set + self-service water bar.
Delivered a 1:100 floor plan with zone areas precisely marked.
Renderings delivered; client confirmed the spatial effect.
Remote construction guidance + engineer on site at key milestones.
Equipment shipped, remote installation guidance, video acceptance.
Combined video + on-site training.
Designed family PK and parent-child combo tickets to lift the average ticket.
Remote after-sales + scheduled tours, spare-parts stock for the Northwest region.
Real Deliverables
Actual delivered proposal / construction drawing / rendering file names
Concept Proposal
PDF · original file name
Design Report
original file name
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